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PEDIGREE FOSTERVERSE




Fosterverse: a place where you foster a digital dog in Metaverse and somehow a real dog gets adopted. It’s like magic, but powered by code, compassion, and people who probably haven’t touched grass since 2020.

















Agency: BBDO New York

Client: Pedigree

Role: Art & Design


CCO: David Lubars & Luiz Sanchez
ECD: Peter Kain
CD: Damjan Pita & Jim Conolly
AD: Collin O Shea
CW: Tiah Marr, Sandi Spino


Producer: Becky Burkhard, James Young, Katie Young, Alisha Tene Bunting

Awards:
Webbys Winner
D&AD








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