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GDos Equis Most Interesting Man




Not every day you get to work on one of the most iconic beer campaigns ever.
And not every day your subject is The Most Interesting Man in the World.

The brief: MAKE IT VISUALLY INTERESTING.

Great. But a tiny problem:
He’s 88 years old. (actually!)

Now we got to make him look like he’s still having a more interesting Tuesday than you ever will.








More films coming 2027

(“Don’t worry, they’ll be uncensored when they go live.)
Something to do with wildlife
Something shiny
Something Musky
Something Dangerous






        

Agency: LePub New York

Client: Dos Equis

Role: Art Direction
Copy Writing Partner:  Ted Masterson

CCO: Jim Curtis
CD: Gonzalo Navarro, Sean Buckhorn

Head of Production: Pim Leeuwenkemp
Producer: Brian Parrish

Director:  Torben Kjelstrup








THE END